BTS' V's Name Alone Generates $3.84 Million in Media Value

BTS member V generated an estimated $3.84 million in earned media value for Celine during Paris Fashion Week, despite not attending the brand's latest runway show.

According to influencer marketing platform Lefty, V accounted for approximately 23% of Celine's total $17 million earned media value during the Spring/Summer 2027 fashion week period, which ran from Sept. 28 to Oct. 7.

The figure placed him first among influencers associated with the brand, even though he was absent from Celine's women's collection show in Paris on Oct. 3.

Earned media value is an estimate of the advertising value generated through social media exposure, rather than actual revenue or advertising spending.

V previously attended Celine's Spring/Summer 2027 men's collection show in June, drawing considerable attention from fans and fashion media.

At the time, Vogue France cited Talkwalker data showing more than 7.5 million social media interactions and 2.2 million mentions within two hours of the event's opening.

Meanwhile, BTS is continuing its "ARIRANG" World Tour in South America, with concerts in Santiago, Chile, followed by stops in Buenos Aires and São Paulo.