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i-dle's Shuhua Named Taoyuan Tourism Ambassador for Second Year

Minkyung Lee [email protected]Nov 3, 2026, 2:39 AM EST
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/Department of Tourism, Taoyuan City Government
/Department of Tourism, Taoyuan City Government

Shuhua of K-POP girl group i-dle is promoting her hometown again. The singer has been named a tourism ambassador for Taoyuan, Taiwan, for the second year in a row.

Shuhua first took on the role last year and was selected again this year. She is one of five members of i-dle, along with Miyeon, Minnie, Soyeon and Yuqi.

She recently filmed new tourism content around the city under the theme "Shuhua's View." Her stops included Taoyuan Halloween City, Jingfu Temple, a traditional temple, and the G11 Arts and Culture District Station, a subway station that has not opened yet.

The shoot drew a crowd at Zhongli Night Market in Taoyuan. Fans and local residents packed in to see her.

While filming, Shuhua tried local street food, including stinky tofu (a fermented tofu dish) and sweet potato balls. The snacks took her back to her childhood. She also played a pinball game and tried other activities that night markets are known for.

The Taoyuan City Tourism and Travel Bureau said the city's promotional content has passed 30 million total impressions since Shuhua became an ambassador.

"Shuhua is an artist Taoyuan is proud of," the bureau said. "Since Shuhua was appointed tourism ambassador, the total impressions of our promotional content have passed 30 million. The number of tourists has also grown steadily, showing Taoyuan's potential for growth."

Shuhua is also branching out as an actress. Last month, she attended the 31st Busan International Film Festival with "Happily Ever After," her first film in a leading role. The movie was also invited to the 51st Toronto International Film Festival and the 39th Tokyo International Film Festival.

Between the night markets of her hometown and the red carpets of international film festivals, Shuhua is building a career that now reaches well past the music stage.

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