ENHYPEN's Jay in Love? A New Side Revealed in Concept Film

Jay of K-pop boy group ENHYPEN portrays a man in love in a new concept film for the group's upcoming single.

ENHYPEN released Jay's individual concept film for its spinoff single "THE SIN : PARALLEL WORLD" on Nov. 7 through the official HYBE LABELS YouTube channel. Part of the "DAY & NIGHT" series, the video portrays romance through everyday moments.

The film opens with Jay tidying his room when he finds a hair tie. It reminds him of the person he loves, bringing a smile to his face. He then slips the hair tie onto his wrist and continues cleaning, showing his affection through a small gesture.

Without relying on dialogue, Jay conveys the character's feelings through his facial expressions and body language. Later, he straightens his clothes in front of a mirror and sprays on perfume as he gets ready to go out. These ordinary actions capture the excitement of someone preparing to meet the person he loves.

ENHYPEN began releasing its "DAY & NIGHT" concept films one member at a time on Nov. 5. Rather than focusing on dramatic events, the videos portray familiar moments in romantic relationships. The individual films will continue to be released through Nov. 10.

The upcoming single tells the story of a couple who have come to realize that simply being together is a blessing. In another parallel world, they become convinced that their relationship is destined to be.

The music video for the title track, "I Want You," will be released on Nov. 13 at 11:59 p.m. KST. The single will arrive on digital platforms on Nov. 20 at 2 p.m. KST, followed by the physical album on Nov. 23 at noon KST.