LE SSERAFIM, ILLIT and KATSEYE Reach Billboard Hot 100

The collaboration single "ICONIC BY MISTAKE" by LE SSERAFIM, ILLIT and KATSEYE has debuted at No. 38 on the Billboard Hot 100, marking the highest-charting song by a K-POP girl group on the chart this year.

Released as a digital-only single, the song has gained momentum globally without the support of a physical album. In addition to its Hot 100 debut, "ICONIC BY MISTAKE" reached No. 22 on the UK Official Singles Chart Top 100 and ranked No. 25 on Billboard's Global 200, underscoring its broad international appeal.

The track brought together three groups with distinct musical styles and fan bases, making it one of the most notable K-POP collaborations of the year. Shortly after its release, the music video topped YouTube's worldwide trending music chart, while dance challenges and fan-created content spread rapidly across social media platforms.

Listeners have praised the song for its confident lyrics, polished production and themes of unity and sisterhood. A joint performance video released after the song's launch also drew attention for showcasing the chemistry between the three groups and their contrasting yet complementary charms.

The song's success has also highlighted the growing scale of collaborations within HYBE's multi-label system. By bringing together three globally active girl groups, "ICONIC BY MISTAKE" demonstrated how artists from different teams can create a project that resonates with audiences across markets and platforms.