LE SSERAFIM Teams Up With Amazon Music and Snapchat Ahead of North America Tour

LE SSERAFIM is continuing its U.S. promotional activities following the release of its second studio album "PUREFLOW pt.1", appearing in new content produced in collaboration with both Amazon Music and Snapchat.

On July 10, Amazon Music released the group's performance of "BOOMPALA" through its "In the Paint" performance series, a project connected to the NBA and WNBA. LE SSERAFIM became the first headliner for the series' WNBA edition, performing on a basketball court-inspired set.

Amazon Music later released an additional performance of "SPAGHETTI (feat. j-hope of BTS)", which originally was featured on the group's first single album.

The group also appeared on Snapchat's "Under the Ghost", where the members spoke with host Colby Cote about their ongoing "2026 LE SSERAFIM TOUR 'PUREFLOW'" world tour. During the interview, the members shared their hopes of creating memorable experiences in different cities throughout the tour and discussed their favorite tracks from "PUREFLOW pt.1," noting that their picks change from day to day.

The promotional campaign comes ahead of LE SSERAFIM's North American tour this September. The group is also scheduled to perform at BlizzCon 2026, marking its second consecutive appearance at the event, and will become the first K-POP girl group to perform at the 2026 iHeartRadio Music Festival.

LE SSERAFIM recently launched its second world tour with two concerts in Incheon before heading to Japan for the next leg of the tour.