BTS Closes "THE CITY ARIRANG – LONDON" After Week of Citywide Events

BTS has concluded "BTS THE CITY ARIRANG – LONDON," a citywide fan experience that transformed several of London's major cultural landmarks into spaces celebrating the group's latest album, "ARIRANG."

Running from July 4, the project extended beyond concerts by incorporating public attractions, cultural institutions and interactive fan activities across the city.

One of the event's main venues was Outernet, one of Europe's largest digital entertainment hubs. The venue's 'Now Building' displayed BTS music videos and exclusive media art across its 360-degree, 16K LED screens, drawing an estimated 10,000 visitors during the event.

According to Outernet, "THE CITY ARIRANG – LONDON" became the largest fan event centered on a single artist since the venue opened, highlighting the scale of BTS' fan community and the project's ability to bring together visitors from around the world.

The event also featured ARMY MADANG, where visitors participated in interactive programs and experiences inspired by BTS' music. Activities included creating personalized "love songs," dance experiences organized with the Korea Tourism Organization, and interactive Galaxy AI installations developed with Samsung Electronics.

Several of London's landmarks were incorporated into the project as well. The London Eye was illuminated in red during evening hours, while a 32-meter floating boat carrying the "ARIRANG" logo traveled along the River Thames, attracting approximately 2,000 spectators along the riverbanks.

BTS also partnered with the British Museum for the "Korea Gallery Trail," an interactive program linking artifacts from the museum's Korean collection which included Silla-era objects, moon jars and traditional sarangbang displays which relate to themes explored in the group's latest album. Visitors were encouraged to reflect on the exhibits and share their experiences through social media.

Additional activities connected locations including the Korean Cultural Centre UK, food and beverage partners and other event venues through a citywide stamp rally, encouraging fans to explore London while participating in the festival.

With installations spanning landmarks, museums and digital media spaces, "THE CITY ARIRANG – LONDON" marked another expansion of BTS' citywide event format, combining music, tourism and Korean culture into a multi-site public experience.