AND2BLE Builds Momentum in Japan Ahead of Official Debut

AND2BLE is gaining momentum in Japan ahead of its official debut, following a string of live performances and television appearances that have raised the group's profile in the market.

The rookie group recently signed with Epic Records Japan under Sony Music Labels and wrapped up its "2026 AND2BLE SHOW CONCERT: Welcome to Qurious" in Yokohama and Kobe. The members also appeared on major Japanese music programs, performing "Curious" on Nippon TV's "THE MUSIC DAY 2026" and "Aura" on TBS' "CDTV Live! Live!"

On July 6, AND2BLE also held a surprise free live performance at Cine City Square in Tokyo's Shinjuku Kabukicho district, becoming the first K-POP group to stage a performance at the venue. According to the agency, more than 3,000 fans gathered to watch the group perform "Curious," "Aura" and "Sugar Rush."

Japanese broadcaster Fuji TV later featured the event and an interview with the members on its morning program "Mezamashi TV."

Meanwhile, AND2BLE will continue its overseas schedule with its "Welcome to Qurious" show concert in Macau on July 25 and 26. The group's second performance has already sold out ahead of the concerts.