BTS Brings Traditional Korean Atmosphere to "NORMAL" Live Clip

K-POP group BTS has released a new live clip for "NORMAL," a track from its fifth studio album "ARIRANG."

The group shared the video on its official YouTube channel on July 21. It was filmed at Seonhyewon, a traditional Korean hanok space. Like the earlier live clip for the title track "SWIM," the video leans into a distinctly Korean mood.

The clip skips heavy arrangement and flashy staging. Instead, it puts the members' voices front and center. In the quiet room, their breathing and vocals blend together, drawing out the feeling at the heart of the song.

"NORMAL" drew fresh attention on July 17, when a Korean-language version and an instrumental track were added. Since the release of "ARIRANG," BTS has rolled out follow-up content around several tracks, including "SWIM," "2.0," "Hooligan," "Merry Go Round," and "NORMAL," expanding the album's story piece by piece.

BTS is currently on its world tour, "BTS WORLD TOUR 'ARIRANG'." The group recently performed at the halftime show of the 2026 FIFA World Cup final in North America, continuing a run of high-profile global appearances.