TEN Celebrates 10th Debut Anniversary With First Original Thai Single

TEN is marking the 10th anniversary of his debut with the release of the special single "If You Don't Mean It," which arrives on global streaming platforms at 8 p.m. KST on July 27.

The song is the artist's first original track performed entirely in Thai and explores the lingering emotions of unrequited love, capturing the uncertainty, sleepless nights and memories that remain after feelings go unanswered.

Fans first heard the song during TEN's anniversary concert in Bangkok earlier this month, where it received an enthusiastic response ahead of its official release. The single also serves as the first project produced by Tenth Sound, a new production company established under ILLIMNT, the creative venture TEN recently co-founded.

In addition to performing the track, TEN is credited as one of its composers, highlighting his growing involvement in the creative direction of his solo music.

The release marks the beginning of a new chapter for the singer, who plans to continue expanding his solo activities with another single, "OUTWEST," scheduled for September. Beyond music, TEN is also expected to take part in global projects spanning live performances, content production and brand collaborations across multiple international markets.