LE SSERAFIM Follows Madonna’s Footsteps in Custom Swarovski Outfits for World Tour

K-POP girl group LE SSERAFIM has partnered with crystal brand Swarovski to design costumes for its second world tour. Swarovski recently created stage outfits for Madonna and Shakira at the halftime show of the 2026 FIFA World Cup final in North America.

LE SSERAFIM, made up of Kim Chaewon, Sakura, Huh Yunjin, Kazuha, and Hong Eunchae, kicked off its second world tour, "2026 LE SSERAFIM TOUR 'PUREFLOW'," on July 11 and 12 at Inspire Arena in Incheon. The members opened the show in the Swarovski-designed costumes, built around red and black and embroidered with more than 150,000 crystals.

The project grew out of Swarovski's partnership with Kim Chaewon, who serves as the brand's Korea ambassador. Swarovski has a long history of dressing global artists for major stages.

LE SSERAFIM is now moving through its Japan leg, which began July 25 and 26 in Osaka. The group will perform in Kanagawa on July 30 and August 1 and 2, followed by Shizuoka on August 8 and 9, Miyagi on August 18 and 19, and Fukuoka on September 2 and 3. In between those dates, the members will take the stage at the music festival Summer Sonic 2026 in Osaka on August 14 and in Tokyo on August 16.