NCT 127 Launches 'CALL 127' Campaign Ahead of New Release

NCT 127 has officially kicked off promotions for its seventh full-length album "BLINGY," introducing a new interactive campaign that expands the album's storyline beyond traditional teaser content.

The group unveiled the "CALL 127" campaign, which presents the members as a team brought together after answering fans' calls. The concept serves as the central narrative for the comeback and will unfold through a series of online and offline promotional events.

On Aug. 3, NCT 127 opened the official "CALL 127" website, designed as a command center where fans can explore the campaign as it develops. In addition to teaser photos and upcoming schedules, the site features a "CALL 127" button that lets visitors hear members' voices, creating an interactive experience tied to the album's concept.

The group also released the first three episodes of the "Call 127" trailer series on YouTube. The videos follow Haechan, Jaehyun and Yuta as they begin receiving mysterious signals that interrupt their ordinary routines, setting up the story that will continue throughout the promotion period.

"BLINGY" arrives Aug. 24 with nine tracks, including the title song of the same name.