TUIDE Lands iPhone Campaign Just Three Weeks After Debut

HYBE's rookie girl group TUIDE has been selected as a model for KT's iPhone campaign less than a month after making its debut.

KT said the seven-member group's energetic image and growing presence among younger audiences are expected to bring a fresh feel to the campaign. The deal marks TUIDE's early expansion beyond music and into advertising just three weeks into its career.

TUIDE, consisting of Seohee, Seoyeon, Elena, Jia, Saki, Sea and Hanee, debuted with its first EP, "TUNE & PLAY." Its title track, "SUN KISS," pairs what the group describes as a "soultronic" sound with a performance designed to highlight each member's individual style.

The group has also seen an early response on music and album charts. "TUNE & PLAY" recorded more than 110,000 copies in first-week sales, placing it among the 10 highest-selling girl group debut albums.

"SUN KISS" has reached No. 6 on Melon's Hot 100, No. 2 on Apple Music's daily South Korea chart and No. 14 on Spotify's Daily Top Songs South Korea chart.