FLARE U Shares Behind-the-Scenes Look at 'Bloom' Music Video

K-pop group FLARE U is giving fans a look at the making of its newest music video. The group's agency, FNC Entertainment, posted a behind-the-scenes clip on its official social media channels on the 29th. It shows the shoot for "Bloom," the title track from the group's second mini album, "LOVEHOOD."

The footage plays like a scene from a coming-of-age movie. The members ride bikes and take photos in a park. They dance together and joke around between takes. They also walk viewers through the song's signature dance moves.

Member Kang Woo-jin said the new video has a different feel from the group's last one. "I think it's a lot more playful and free than our last album's title track, 'WAY 2 U,'" he said. "We captured what it looks like to be young, carefree and having fun."

For Choi Rip-woo, the shoot itself felt new. "We filmed the music video in a different way than usual, so it was a really interesting experience," he said. "There are a lot of beautiful details all through the choreography this time, so please look forward to it."

After wrapping, the group talked about the day.

"We filmed against such great scenery that it felt like all our stress just flew away," FLARE U said. "The sunset was so pretty. I think this music video is going to turn out really beautiful."

"We're really grateful to the staff who helped us, and thank you for spending such a good day with us," the group added. "We worked hard on this shoot, so we hope you'll watch the music video a lot once it's out."

On set, the members kept checking the monitor right up to the last take. They also paid close attention to small facial expressions on camera.

"Bloom" is a synth-pop track that pairs a lyrical vocal melody with a warm, retro sound. The song is about the excitement of new feelings that bloom like flowers, and the memories that come with them. "LOVEHOOD" has six tracks in total, including the title track, and covers a range of genres.

The group has been busy with TV music show appearances and other content. Next up is its first fan concert tour since debut, "2026-27 FLARE U FANCON TOUR: Where U'RE." The tour opens in Seoul on Dec. 26 and 27. It then heads overseas next year, with stops in Taipei on Jan. 9, Macao on the 16th and Singapore on the 23rd.

For a group still early in its run, the four-city tour is a first chance to meet fans across Asia face to face.