BABYMONSTER's 'DESERVE' Hits 100 Million Views in Just 11 Days

BABYMONSTER has reached another YouTube milestone, with the music video for its latest single "DESERVE" surpassing 100 million views.

According to YG Entertainment on Nov. 4, the video crossed the milestone at approximately 1:57 a.m. KST, just over 11 days after its Oct. 23 release.

It reached the mark faster than the group's previous 2026 release "CHOOM," which took 14 days.

Unlike BABYMONSTER's more performance-driven releases, "DESERVE" places greater emphasis on the members' vocals, featuring emotional delivery, high notes and ad-libs.

The accompanying music video follows a similarly dramatic approach, combining cinematic scenes with fireworks and a large-scale dance sequence toward its conclusion.

With the latest achievement, BABYMONSTER now has 19 YouTube videos that have exceeded 100 million views.

The group's official YouTube channel has also grown to approximately 13.5 million subscribers, with cumulative views surpassing 10 billion.

Meanwhile, BABYMONSTER continues promoting "DESERVE" through music show appearances and live performance content.

The group is also preparing for its second world tour, "2026-27 BABYMONSTER WORLD TOUR 'CHOOM'," which will feature 31 concerts across 18 cities on five continents.